The Measurement Guide
A more successful trade show season begins with the right measurement strategy.
Immersive and interactive booth designs can attract and engage visitors, but without the right measurement strategy, understanding the true impact of your booth remains a challenge. Stop guessing what's working -- and what's not working. Our comprehensive Measurement Guide will give you the tools you need to measure what matters:
- Introducing Holistic Measurement: Learn how to integrate both ROI and ROO to provide a comprehensive view of your booth’s performance, fully aligned with your event goals and objectives
- Turn Data into Action: Discover how to extract a clear data story from holistic measurement and make targeted adjustments that drive significant results.
- Embrace Continuous Improvement: See how successful event teams leverage a continuous measurement cycle, using ongoing insights to drive future improvement.
- ...and more!
What's Inside
We have all the tools you need to measure what matters:
Holistic Measurement Strategy
Consistently measure the full impact of booth performance across all shows while still aligning with goals and objectives.
Engagement and Attraction Matrix
Accurately map outcomes and visualize performance in terms of visitor attraction and engagement levels.
Data-Backed Insights
Derive clear data stories that can be transformed into actionable improvements. Even small, targeted adjustments lead to significant impacts.
Identify Strengths and Weaknesses
Stop adapting metrics to fit your activities! Measure what's actually happening to illuminate the strengths, weaknesses and opportunities of each show.